Justin Welsh's Content Operating System Review April 29, 2023 | 4 min Read

Justin Welsh's Content Operating System Review

What is the Content Operating System?

The content operating system is a short but very impactful video course that walks you through Justin (Mr Linkedin) Welsh’s system for creating and publishing the content that matters to your audience. It comes with templates you can clone and shouldn’t take you more than an hour or two to get through.

In today’s digital world, content marketing has become an essential component of any successful business strategy. With so many platforms and mediums available, creating and managing content can be overwhelming for entrepreneurs and business owners alike. Enter Justin Welsh’s Content Operating System (COS) course, a comprehensive program designed to help users build, streamline, and scale their content marketing efforts.

In this review, we will delve into the Content Operating System course, examining its structure, key components, and benefits. By the end, you’ll have a clear understanding of why this course has garnered such high praise from industry experts and entrepreneurs.

What is the Content Operating System Course Structure?

The Content Operating System course is divided into seven core modules, each focusing on a different aspect of content creation and management. These modules are:

  1. Foundations: This module covers the basics of content marketing, from understanding your target audience to defining your niche and brand voice. You’ll learn how to create a solid foundation upon which to build your content strategy.

  2. Content Types and Formats: In this module, Justin Welsh introduces various content types and formats, such as articles, videos, podcasts, and social media posts. You’ll learn the advantages and disadvantages of each format and how to choose the right one for your business goals.

  3. Content Creation: This module delves into the process of creating high-quality, engaging content. Justin Welsh shares tips on brainstorming ideas, researching topics, and writing compelling copy that resonates with your target audience.

  4. Content Management: Here, you’ll learn how to establish a content calendar, organize your assets, and manage your content team (if applicable). This module also includes tips on leveraging project management tools and other resources to streamline your content creation process.

  5. Content Distribution: This module focuses on getting your content in front of the right audience. You’ll learn about different distribution channels, such as search engines, social media platforms, and email marketing. Justin Welsh also provides guidance on optimizing your content for SEO and maximizing reach.

  6. Content Analytics: In this module, you’ll explore various analytics tools and learn how to use them to track your content’s performance. This data-driven approach will help you refine your content strategy and make data-backed decisions for future content efforts.

  7. Scaling Your Content: The final module teaches you how to grow your content marketing efforts by repurposing content, collaborating with influencers, and leveraging advertising opportunities. Justin Welsh shares proven strategies for scaling your content operation and achieving long-term success.

What are the Key Benefits of the Content Operating System Course?

  • Comprehensive Curriculum: Justin Welsh’s COS course offers a detailed, step-by-step guide to content marketing, from ideation to distribution and analytics. This makes it an invaluable resource for businesses of all sizes and industries.

  • Expert Insights: As an experienced content marketer and entrepreneur, Justin Welsh provides a wealth of knowledge and practical tips. The course is filled with real-life examples, case studies, and actionable advice that can be immediately applied to your business.

  • Scalable Strategies: The course emphasizes the importance of building a scalable content operation that can grow alongside your business. This focus on long-term success sets the COS course apart from other content marketing programs.

  • Accessible Format: The course is delivered through a mix of video lessons, written content, and downloadable resources, making it easy for learners to digest the material at their own pace.

Summary

Justin Welsh’s Content Operating System course is a comprehensive, practical guide to content marketing that has helped countless entrepreneurs and businesses streamline their content creation process, reach a larger audience, and ultimately, achieve greater success. With its in-depth modules, expert insights, and scalable strategies, the COS course is an essential resource for anyone looking to master the art of content marketing.

The price is the biggest suprise. The most you’ll pay is $150 - If you live in emerging economic locations the price will be adjusted accordingly.

Justin Welsh is a Solopreneur (like me) and is growing his single person business to $5m ARR - He’s is someone I follow closely as a role model as his solopreneur goal is something I truly identify with. I bought this course and highly recommend it.

If you want to move your content game to the next level, you should grab this course while it’s available.

You can check it out here:

Content OS Course by Justin Welsh
Check out the Content OS
Alan Blackmore

Alan Blackmore

Founder, Marketer, Solopreneur.